PotatoEurope 2026 will return to Germany on September 9–10, bringing growers, processors, marketers and machinery suppliers to Rittergut Gestorf near Hanover for a two-day open-air exhibition focused on potato cultivation technology and field-based innovation.

The event will cover the potato value chain from breeding to processing, with trial fields, live machinery demonstrations, DLG Spotlights and expert presentations forming the core of the technical programme. Running alongside the exhibition will be SugarBeet Expo, a specialist trade fair dedicated to field technology and current trends in sugar beet cultivation.

Organizers said the event will provide an international meeting place for potato professionals from Germany and abroad, with companies active in breeding, crop protection, digitalization, agricultural machinery and processing expected to present new developments and production-oriented solutions. Demonstration plots will showcase new varieties as well as the effects of crop protection products and fertilizers.

Live machinery demonstrations will be staged under field conditions, covering planting, harvesting, loading and crop protection technologies. Case IH has been named as technology partner for the live demonstrations.

The DLG Spotlight “Agricultural Logistics” will address the role of transport in potato and sugar beet production. The feature will include tractors, specialized trailers, scraper floor systems, conveyor belts, potato boxes, cover systems and logistics software, alongside information on legal and economic aspects. Martin Vaupel of the Chamber of Agriculture Lower Saxony will be available to answer visitor questions.

A second DLG Spotlight, FarmRobotix, will focus on robotics, automation and artificial intelligence in crop production. Presented by DKE Data and DLG, the feature will include live demonstrations, practical guidance and expert discussions on autonomous machinery and digital systems in agriculture.

The DLG Expert Stage, located at stand VG15 in the trial field, will host presentations and discussions on potato and sugar beet topics between 10:30 a.m. and 4:30 p.m. The programme will address both crop-specific and cross-crop issues.

Exhibitor registration remains open for PotatoEurope and SugarBeet Expo, with participation options available in the trial fields, machinery demonstrations, open-air exhibition area and exhibition tents.

PotatoEurope 2026 is initiated by the Union of the German Potato Industry, UNIKA. The regional partner is Golden Geest Kartoffeln Erzeugergesellschaft mbH, together with the State of Lower Saxony.