Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG (BNA) is now operating under the name Europlant Innovation GmbH & Co. KG.

This rebranding unifies all of the corporate group’s distinct operations under the single Europlant brand. This covers every step of the value chain, from fundamental research and breeding and cultivation to export and sales. Establishing a cohesive and powerful corporate organization is the goal. In addition to creating clear frameworks, this consolidation improves the brand’s reputation and makes it easier to communicate with partners, customers, and legislators.

“The management team is also being expanded: In addition to Dr. Justus Böhm, Jörg Eggers and Jörg Renatus will now also join the leadership of Europlant Innovation. At the same time, Dr. Justus Böhm will strengthen the management of Europlant Pflanzenzucht GmbH,” the company representatives recently announced.

Europlant Innovation will keep concentrating on its primary areas of expertise. The company continues to focus on breeding new potato varieties and producing pre-basic and basic seed potatoes in addition to conducting extensive basic research. Because production takes place on the company’s farms, the entire production chain is controlled and quality is guaranteed. Thus, the business is carrying on a custom that dates back more than a century and enhancing its level of proficiency in this field.

“What has often been a reality is now also clearly recognizable in the name: We are a unified company; a team that acts and grows together,” Dr. Justus Böhm, Managing Partner of Europlant Innovation, explained.

The corporate group makes a bold move forward and lays the groundwork for long-term growth and efficiency with this renaming.