Event Expert Alexander Stein Takes Over Management of Fruit Logistica

Alexander Stein has joined Fruit Logistica as its new director. As of 1 February 2025, he will be in charge of the strategic management of the trade expo, which will take place in Berlin from 5 to 7 February. He succeeds Kai Mangelberger, who leads the newly formed Mobility Division.
Alexander Stein has over 20 years of expertise in producing international trade shows and events. He was most recently in charge of event management for the ZBI Group (a subsidiary of Union Investment). Before that, Stein was a senior management executive at NürnbergMesse. As deputy project manager of the world’s biggest trade fair BioFach, and later as head of the Building & Construction department, he obtained vast experience in the strategic, conceptual, and sales development of B2B events. He also has extensive experience with digital and hybrid events.
“In my previous posts, I gained valuable experience at the international level and got to know the trade fair industry from various perspectives – from both the organizers’ and exhibitors’ point of view. I want to use that knowledge to further strengthen Fruit Logistica as an important meeting place for existing and future partners and as an important source of inspiration and driver of innovation for the fruit and vegetable industry,” Alexander Stein mentioned.
Fruit Logistica covers the entire value chain of the fresh fruit and vegetable trade, from the point of seed to the point of sale. With over 2,600 exhibitors from more than 90 countries in 26 exhibition halls, the trade fair is an indispensable meeting place for the fresh fruit industry.