Fiona Fell has announced she will stand down as an AHDB board member and chair of the AHDB Potato Sector Board, at the end of her term in office. She has been occupying this position for the past three years.

Fell, who is based in Northumberland and comes from a farming family in Worcestershire, will complete her term of office in March 2017.

She stated: “I appreciate the hard work and commitment that the Potato Board members and all the staff have put in, particularly over the last 18 months during the AHDB restructure.”

Fell has been with AHDB for nine years, six as an independent member of the Potato Sector Board, including acting as interim chair, and three as a main AHDB board member, and chair of the AHDB Potato Sector Board.