The Good Crisp Company, a US-based snack food company, has been acquired by MPearlRock, a New York–based investment partnership focused on scaling emerging consumer packaged goods brands.

The transaction was announced on January 13 in an official press release. Financial terms were not disclosed.

Founded in 2015, The Good Crisp Company has built its business around canister-style potato chips and other salty snacks positioned within the clean-label segment. The company’s products are distributed across multiple international markets, including the United States, Canada, the United Kingdom and Australia.

According to the acquirer, MPearlRock invests in consumer brands with the objective of supporting operational scale-up and long-term growth. The investment firm is backed by MidOcean Partners, US grocery retailer Kroger, and Kroger’s data analytics subsidiary 84.51°.

Matthew Parry, Co-Founder and Chief Executive Officer of The Good Crisp Company, described the transaction as a turning point for the business.

“This partnership with MPearlRock is an incredibly exciting milestone for The Good Crisp Company,” Parry said. “With their financial support and operational expertise, we can accelerate growth and optimise our manufacturing footprint as we enter our next chapter.”

The statement did not specify whether the company plans to establish in-house production facilities or continue with external manufacturing partners. Historically, The Good Crisp Company entered the market as an importer of canister chips, with production linked to external suppliers. The company has not disclosed whether this manufacturing model will change following the acquisition.

The press release also did not clarify the current shareholder status of Malaysia-based snack producer Mamee Double Decker, which had previously been associated with the brand during its early development phase.

MPearlRock CEO Brian Kelley said the firm views The Good Crisp Company as well positioned within the evolving snack market.

“Consumers are increasingly demanding clean-label snacks that offer ingredient simplicity without sacrificing taste,” Kelley said.

No operational timelines, capital expenditure figures or production investments were disclosed as part of the announcement.