McCain has agreed to sell its vegetable manufacturing operations in South Africa to Enduring Ventures, as the company sharpens its focus on potato-based products in the region.

The transaction, announced on 18 December 2025, includes the Harvestime brand and associated production assets. The deal remains subject to regulatory approval.

In a statement released by McCain Foods South Africa, the company said:
“This strategic decision supports our ambition to focus on our potato business, where we see significant opportunities for innovation and growth. By streamlining our operations, we can invest further into technology and product development for the South African market.”

Enduring Ventures confirmed the acquisition but did not disclose financial terms. McCain stated that the divestment would allow it to concentrate capital and operational resources on its core potato activities within South Africa.