From a market standpoint, Royal Avebe will aim to expand its range with distinctive, high-quality potato starch and potato protein products.

Production lines and capacity will be adjusted in response to increased demand for plant-based meat and dairy alternatives, as well as plant-based construction materials. Sustainability and innovation are critical motivators. The cooperative is thus entirely dedicated to lowering its carbon impact visibly.

Royal Avebe intends to enhance its market share in plant-based markets by extending its product line, developing mixes of potato protein and potato starch, and making the Dallmin, Germany, production facility appropriate for human meals. This involves investigating how potato starch and protein constituents may be used as substitutes for animal, synthetic, and petrochemical goods.

“With the starch potato as the base, we want to create even more distinctive value for our members, employees, customers, and society. And thus accelerate the transition to a more plant-based world. We are also opening the door for other plant-based proteins, such as field beans and peas,” Royal Avebe Chairman of the Board, David Fousert, said.

Royal Avebe’s most important financial indicator is the performance price. This has been assigned an absolute figure in previous and current strategy eras, and a favorable development has occurred. The cooperative feels that predicting a final performance price is challenging in the current dynamic climate. Royal Avebe anticipates a performance price for the period 2023-2028 with its ‘Accelerate and strengthen’ plan.