Woolworths Named Mitolo Family Farms its Overall Trade Partner of the Year
In recognition of their dedication to providing consistent value and category advancements that enhance the consumer experience, Mitolo Family Farms was named the 2023 Overall Woolworths Trade Partner of the Year, during an overnight ceremony held at Sydney’s International Convention Center.
For more than 50 years, Australian families have been enjoying high-quality vegetables from Mitolo Family Farms.
Mitolo Family Farms has been a longstanding partner of Woolworths in the Fruit and Veg category, contributing to the development of the sector. Mitolo Family Farms addressed customer needs with an ample supply of high-quality potatoes, boosting customer value via the recent seasonal Prices Dropped campaign, thanks to good collaboration with the Woolworths team.
Additionally, Mitolo Family Farms was named the Fruit & Veg Trade Partner of the Year.
“I’m incredibly pleased to see a long-standing partner of ours recognized for their dedication and commitment to our shared customers. The team at Mitolo Family Farms exemplifies a true trade partner with deep collaboration, customer insights, and category innovation to help us bring new varieties of fresh produce to market. Their support of our ‘Prices Dropped’ program has not gone unnoticed, meeting customers with value at a time when it’s more important than ever,” Woolworths Chief Commercial Officer, Paul Harker, concluded.
