This year, the AsiaFruit Congress and AsiaFruit Business Forum are held concurrently on the show floor at Asia’s premier trade show to provide an unparalleled combination of information and insights. Visitors and exhibitors at Asia Fruit Logistica can expect the most up-to-date information and insights from November 2-4 in Bangkok.

AsiaFruit Congress, Asia’s premier fresh produce business conference, co-occurs with AsiaFruit Business Forum on the show floor at Asia Fruit Logistica.

For the first time, this year, all Asia Fruit Logistica visitors and exhibitors are free to attend AsiaFruit Congress sessions, which take place across all three days of the trade show (2-4 November). Through a combination of lively panel discussions and on-stage interviews, top executives share expert insights on the big issues in Asia’s fresh produce business.

As global fresh produce suppliers seek to diversify their presence in Asia, Day One of the AsiaFruit Congress (2 November) opens with a look at some of the most exciting market opportunities. T&G Global’s Asia regional general manager James Gordon shares his insights on the potential across South-East Asia and beyond.

Day Two (3 November) focuses on ‘Tracking the trade-in Asia’. AJ Griesel, chief executive of the South African Table Grape Industry (SATI), joins a panel of leading global suppliers to discuss the evolution of the Asia market in the wake of the Covid pandemic.

‘The future of supply’ is the theme for Day Three (4 November) of the AsiaFruit Congress, which kicks off with a session on how and why the fresh produce business is attracting new investment. California-based company Frutura has made several high-profile acquisitions across the Americas over the past 18 months. Frutura’s CEO David Krause explains what makes the fresh produce industry an attractive investment, and what investors are looking for when acquiring a company.

Turning the focus to ‘farming in Asia for Asia’, Siebe van Wijk, managing partner of Fresh Studio, presents a case study outlining the investment opportunities in Vietnam’s fast-developing fruit sector.

AsiaFruit Business Forum: Practical Insights

AsiaFruit Business Forum delivers a series of expert talks offering practical insights and takeaways for the global fresh produce business.

Each day, AsiaFruit Business Forum offers workshop-style sessions on marketing and consumers; technology and innovation; and logistics.

Luke Wood, chief executive of Australian supply chain intelligence business Escavox, explains how food suppliers can leverage value from real-time supply chain tracking during a session on Day One (2 November).

Also on Day One, leading vegetable seed breeder Rijk Zwaan highlights how it is working with a range of partners to advance the development of high-tech growing systems, including vertical farms, in Asia. Friso Klok, Rijk Zwaan’s South East Asia sales and chain manager, is joined on stage by representatives from lighting specialist Signify and Dutch smart horticulture company Priva.

Nico van Vliet, global value chain development lead at Bayer Crop Science, discusses the category positioning work his company is doing with tomatoes. Van Vliet’s presentation, which takes place on Day Three (4 November), looks at how Bayer is developing ‘flavor stories’ to increase tomato consumption worldwide.

Asia Fruit Awards: Celebrating Excellence

The Asia Fruit Awards, the only pan-Asia awards for Asia’s fresh produce business, are also back in person at Asia Fruit Logistica 2022.

The Asia Fruit Awards celebrate excellence and recognize outstanding achievement in Asia’s fresh produce business, with the winners selected by Asiafruit Magazine and Asia Fruit Logistica.

The Asia Fruit Awards are given in three core categories – Marketing Campaign of the Year, Importer of the Year, and Produce Retailer of the Year – while the Impact Award recognizes a person or organization that has made a significant contribution to developing Asia’s fresh produce business.

The winners of the 2022 Asia Fruit Awards are announced at AsiaFruit Congress and AsiaFruit Business Forum on the expo floor on 3 November.

About Asia Fruit Logistica

Asia Fruit Logistica is the leading continental trade show for Asia’s fresh produce business. The 15th edition of Asia Fruit Logistica takes place on 2-4 November 2022 at Queen Sirikit National Convention Center in Bangkok, co-located with AsiaFruit Congress and AsiaFruit Business Forum, organized by Asia Fruit Logistica’s knowledge partner Asiafruit Magazine. The Asia Fruit Logistica virtual platform will be launched before the event allowing Asia Fruit Logistica 2022 participants, particularly interested individuals unable to attend in person, to network, communicate, and exchange online before, during, and after the show.