Europatat Congress 2021 to Be Held in Virtual Format
Europatat announced that the 2021 edition of its annual Congress will be held on Thursday, June 10, in a virtual format. Under the title “Stay connected – new strategies for the potato sector”, this special edition of the Europatat Congress will explore how the potato sector can benefit the most from digitalization.
As one of the consequences of the COVID-19 pandemic, more and more companies are performing their internal operations digitally, and this trend is seen along the whole food supply chain, from farm to fork. Potato traders and businesses from other segments of the sector are also adapting to the new times and switching to the digital world. Digitalization is thus not only a business buzzword. Digital technologies have the potential to help tackle important economic, social, climate and environmental challenges facing the EU’s agri-food sector, while offering a huge advantage for companies of all sizes, including those in the potato sector.
Europatat also announced the names of the confirmed speakers, among which the International Consultant and Digital Expert Ömer Atiker will be giving a keynote speech. Other confirmed speakers include Anthony Atlas, Head of Product and Growth of ClimateAi, Lilian Escalon, Director HZPC Europe, and Felipe Medina, Technical Secretary General of ASEDAS and member of the European Economic and Social Committee. Finally, Liam Glennon, Chairperson of the Local Organizing Committee of the World Potato Congress in Dublin, will give an overview of the program and activities planned for this unique potato event that will take place in Dublin (Ireland) from 30 May to 2 June 2022.
Berta Redondo Benito, Secretary General of Europatat, states: “This year we are looking at a very special edition of our Congress. For the first time ever, this event will be organized in a virtual format that will provide an excellent opportunity for all partners of the potato supply chain from around Europe and beyond to meet and discuss how to make the most of digitalization in their businesses. Don’t miss it!“