This year, The Potato Days event will take place at HZPC’s partners’ homes on Wednesday, November 4, 2020, under the umbrella theme “Let’s connect!”.

The well-known event in the potato sector is organized by various companies every year in November. Professionals from the potato chain come together from all corners of the world to experience the latest potato varieties and to network, which is a key part of this event.

Since meetings in large groups are to be avoided at the moment, the digital domain offers the potato breeder HZPC many opportunities to connect in creative ways.

Patrick Overwijk, communication manager at HZPC commented on this year’s special edition: “With Potato Days Live we present a new way to connect. A unique digital potato experience for all our growers, customers, partners and other potato professionals and enthusiasts. We come together in our virtual studio, talk about the latest developments, surprise our partners with inspiring presentations and of course we present our most important varieties”.

At the digital event, speakers like Pedro Sousa (McDonald’s) and Gerard Backx (HZPC) will share experiences about the challenging times companies are going through because of COVID-19, and will discuss opportunities to support and strengthen the industry. HZPC’s growers and partners will also talk about how they can make a bigger contribution to the global food supply. Other topics that will be touched upon include the relationship with potatoes and microbiomes, cooperation in the potato sector, potato varieties that can grow anywhere, according to HZPC. Potato professionals can take part in the event regardless of where they are in the world, as time zones are taken into account and the event is translated into multiple languages.