Based on a recent FMI report, the worldwide potato protein market should grow at a compound annual growth rate (CAGR) of 7.6% through 2033. The sector could grow in value from USD144m in 2023 to USD300m by the end of 2033.

Over the projected period, the U.S. is expected to lead the potato protein market. The market is expected to reach USD106.3m by 2033. The U.S. market is expected to increase at a compound annual growth rate (CAGR) of 4%.

China is anticipated to occupy a prominent position in the potato protein market in the Asia Pacific region. The regional market is projected to grow at a compound annual growth rate (CAGR) of 7% from 2023 to 2033, reaching USD21.5m.

Another significant market in the area, Japan, is predicted to achieve a market valuation of USD17.6m by 2033. For the forecasted period, the potato protein market in Japan is expected to grow at a CAGR of 6.1%.

“The surging demand for clean-label products as a result of increasing concerns around the robust climate change is propelling the demand for vegetable-based proteins. Due to this, the incorporation of potato protein into several vegetarian products is rising. Moreover, the expanding vegan population, particularly in countries like Canada and the United Kingdom, among others, is fueling the demand for food products consisting of plant-based protein. This new trend is projected to witness an overwhelming response due to the rising demand for potato protein in the thriving vegan industry,” the experts said.

The market is expected to grow as a result of the start of multiple research projects. The objective of these endeavors is to enhance the potato protein extraction process’s cost-effectiveness and operational efficiency. It is expected that the demand for potato protein would increase due to the possibility of using it as a defense against malignant cells. It is expected that the industry would gain momentum in the next years due to the use of innovative technologies that reduce potato waste while generating protein from potatoes.