BJC Expands Tasto Portfolio With New Spicy Truffle Flavor
Tasto, the potato chip brand owned by Thailand’s Berli Jucker Public Company Limited (BJC), has expanded its snacking range with the launch of a new spicy truffle flavour, introduced as an exclusive item at Big C stores. The product pairs heat with the deep, savoury profile of truffle, positioning the flavour as a more familiar and accessible option for Thai consumers through its spicy–savoury balance.
The new addition builds on a period of continued innovation for Tasto. Earlier this year, the brand released flat-cut potato chips in a shiitake larb flavour to coincide with Thailand’s Vegetarian Festival. In parallel, Tasto expanded its canister-format offering through the Tasto Signature line, adding Sour Cream & Onion and Grilled Salmon Steak varieties.
With the spicy truffle launch, BJC continues to broaden flavour diversity within a highly competitive Thai snack market, reinforcing Tasto’s strategy of combining global flavour cues with regional taste preferences.
