Burger King Adds Satisfries to Kids’ Meals

Burger King has announced it is making Satisfries the standard French fries in Kid’s Meal menus.
Launched in September 2013, the crinkle-cut Satisfries have 40 percent less fat and 30 percent fewer calories than the regular French fries. They are now part of Kid’s Meal with no extra cost, according to the press release issued by the company.
Burger King opted to extend the availability of Satisfries and to include them in children’s menus following the positive feedback it received. “As a parent, I know when it comes to what I feed my child, it’s all about lower-fat foods that kids will actually want to eat – since we all know they are the pickiest of eaters,” said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Worldwide, Inc.
“Kids don’t want to give up their favorite snacks. By adding our lower fat, fewer calorie French fry to the Kid’s Meal as the standard fry, we are providing an option parents can feel better about giving to their kids, without children having to compromise on taste.”
Keri Gans, MS, RDN, CDN, nutritionist and author of The Small Change Diet commented, “Kids’ nutrition is extremely important and as much as we want our children to consume the apple slices and fat free milk offered at Burger King restaurants, it can sometimes be a challenge to get them to enjoy eating these choices. Making small changes like including Satisfries in the Kid’s Meal can definitely make a difference.”
The Kid’s Meal options now include a hamburger, cheeseburger or chicken nuggets served with a small drink, apple slices or a value size serving of Satisfries French fries, of 190 calories, 8 grams of fat and 210 milligrams of sodium (for a Kid’s Meal-size serving).













