The next great snack innovation from Goldfish is being unveiled: New Goldfish Crisps. Goldfish Crisps are an all-time favorite snack that blends the best parts of Goldfish and chips. They are crispy and light, and they are always cooked in the classic Goldfish shape.

Larger than regular Goldfish and the first in the brand’s history to be created with potatoes, Goldfish Crisps provide a whole new snacking experience. The new food is ideal for snacking and comes in three chip-inspired flavors: salt & vinegar, cheddar, and sour cream and onion.

“Goldfish Crisps are the newest addition to the Goldfish family. From Mega Bites to our popular limited-time offerings, we continue to find new ways to satisfy snackers of every age. With Crisps, we are combining the craveable qualities of chips with the iconic shape and always-baked deliciousness of Goldfish for a brand-new, irresistible, and flavorful snack,” Janda Lukin, SVP and Chief Marking Officer of Campbell’s Snacks, mentioned.

Nearing USD1bn in annual sales, the Goldfish brand continues to evolve its lineup, resonating with consumers of all ages as a preferred snack.

Goldfish Crisps balance taste and texture and are made for consumers of all ages looking for a bite-sized pop of irresistible flavor. Not only do Goldfish Crisps feature popular chip-like flavors, but they also come in a new and larger bag fit for grazing occasions.

Goldfish Crisps will roll out to retailers nationwide in January for a suggested retail price (SRP) of USD4.79. They join the brand’s portfolio of more than 20 cracker varieties. Consumers can find Goldfish Crisps in the same aisle where they buy their favorite Goldfish products.