Lay’s appears set to broaden its baked potato chip range in early 2026, according to unofficial information circulating on social media. The details, which have not been confirmed by PepsiCo, were shared by Instagram content creator @snackwithzach and suggest the introduction of two new flavours: Roasted Garlic & Herb and Loaded Baked Potato.

The baked line, produced with olive oil and positioned as a lighter alternative to fried potato snacks, currently includes Original, Barbecue and Sour Cream & Onion. If accurate, the expansion would represent the first flavour additions to the portfolio in several years, aligning with the January period when demand for “mindful eating” formats typically increases.

The same unverified leak also indicates that Lay’s plans to roll out refreshed packaging across the range. The design is said to feature a more prominent sun motif and imagery of potatoes, described as highlighting the role of growers in the brand’s supply chain. Lay’s has publicly stated its intention to remove all artificial flavours and colours by the end of 2025; however, the packaging redesign and new baked variants mentioned in the leak remain unofficial.

For the snack and potato processing sectors, the strong consumer reaction to the reported flavours underscores the continued pull of innovation in baked and reduced-fat potato snacks. Yet the absence of formal confirmation means the industry will be watching closely to see which elements — if any — form part of Lay’s 2026 product strategy.