For the first time across Canada and the U.S., consumers can now enjoy Butter Potatoes, a unique offering from EarthFresh, North America’s premier supplier of fresh produce. This new product line is designed to redefine taste, texture, and versatility in the potato category.

Available in Butter Golds, Butter Reds, and Butter Russets, the new potatoes feature a naturally buttery, creamy interior so rich in flavour that no additional butter is needed. Their smooth texture and vibrant colour make Butter Golds perfect for mashing, Butter Reds perfect for roasting, and Butter Russets perfect for baking, delivering standout performance in every meal.

“At EarthFresh, we’re committed to bringing freshness to the produce aisle, and Butter Potatoes perfectly embody that vision,” says Jessica Anderson (Hughes), Vice President of Marketing and Innovation at EarthFresh. “After more than a decade of research and development, our Butter Potato varieties are unlike anything else on the market, truly setting them apart from the everyday spud. Launching across Canada and the U.S. marks a major milestone, as we continue to raise the bar and meet the growing demand for premium produce, whether for home cooks or professional chefs.”

All-natural, Butter Potatoes deliver a nutritious, perfectly textured potato that’s smooth and creamy, no matter how it’s prepared. Each variety is carefully graded to ensure exceptional quality, consistency, and taste. A comprehensive sensory analysis, conducted by a panel of experts, identified key flavour and texture attributes and assigned a score out of 100, helping consumers easily navigate their unique profiles.

To highlight the culinary potential of the Butter Potato lineup, EarthFresh has partnered with acclaimed chef Yann Nury to lead recipe development. “Butter Potatoes are a chef’s dream – incredibly adaptable, delicious, and consistently perfect,” says Chef Yann Nury. “They elevate any dish, from simple home-cooked favourites to restaurant-worthy creations. They perform beautifully in every setting, making them the ultimate kitchen staple. Without a doubt, they’re my potato of choice.”

Following a successful debut in select U.S. markets, Butter Potatoes have undergone a major relaunch featuring a fresh new look and updated sustainable packaging. Previously available only in those initial regions, where they quickly sold out and generated excitement among both retailers and consumers, they are now being distributed nationwide across Canada and the U.S.

Ahead of the launch, a study was conducted to gauge grocery shoppers’ interest and purchase intent for new produce items. The results are impressive: over 80 per cent of consumers indicated a positive intention to buy Butter Potatoes, according to recent findings by IMI International. The Butter Potato concept outperformed industry benchmarks, demonstrating strong and unmistakable consumer demand.

The launch also comes as demand for flavour-forward yellow potatoes continues to rise, with the segment growing from USD 284 million to USD 598 million over the past eight years, according to Nielsen.

EarthFresh Butter Potatoes are now available in grocery stores across Canada and the U.S. Consumers can choose from Butter Golds, Butter Reds, and Butter Russets in a variety of sizes, including 5 lb and 10 lb bags. Retailers interested in these exclusive varieties can learn more at EarthFreshFoods.com/Butter.