Kettle Chips has expanded its portfolio with the introduction of Kettle Krinkle, a new range of ridged potato chips that the brand says offers a “bolder crunch.” The launch, exclusive to Co-op stores, began on 4 August with a 130g sharing bag in the Lightly Salted variety.

The brand described the Krinkle range as a new era in its product development, combining “signature, much-loved flavours with an exciting new format designed to captivate potato chip lovers.”

Michael Inpong, chief marketing officer at Valeo Foods UK, which owns the Kettle brand, said: “Kettle is thrilled to introduce its new Krinkle SKUs. It brings an exciting twist to our signature flavours.

“This launch is all about bringing people together over great taste and texture, and Krinkle does just that. Like all our potato chips, it’s crafted for sharing and packed with flavour, and it brings a great crunch too!”

The introduction of Kettle Krinkle underlines the company’s strategy to extend its offering in the sharing segment, while reinforcing its focus on flavour innovation and texture differentiation.