Lamb Weston’s Hot2Home Fries Awarded for Innovation
Lamb Weston was honored with Gold Award at the Casual Dining Show’s Innovation Challenge in the UK, a competition for the most innovative food, drink, technology and equipment products for restaurants, pubs and bars.
There were 16 products in total across food, drink and equipment gunning for the accolade and the new Hot2Home™ fries won over the judges at the end of the day.
Visitors were asked to vote on the first day of the show for the product they thought to be most innovative and, if chosen as a finalist, on day 2 the exhibitors had to pitch their product to a panel of industry judges, who were among some of the top casual dining operators in the country; Pizza Pilgrims, Loungers, Dishoom, Revolution Bars Group and the Casual Dining Group.
Andrea Deutschmanek, Lamb Weston’s country marketing manager UK & ROI, says: “We work to understand the challenges our customers face, always trying to find a better way. Winning this award means that we have succeeded in our goal to be the most inventive potato company in the business. Hot2Home is an exciting, innovative solution in a growing market which can boost sales and create consumer satisfaction for operators.”
The Hot2Home Fries concept works in a winning combination of two parts: newly developed fries with a special ultra-thin starch coating to ensure they stay hot and flavorful for longer, plus a patented packaging that works with the coating on the fries, keeping them, hot and crispy for 20 minutes.