Lay’s Potato Chips Calls Canadians to Discover World Flavourites

Back for its fourth year, the Lay’s “Do Us a Flavour” campaign is taking Canadians on a flavor trip around the world. Until March 20, Canadians can vote for their favourite flavor up to three times per day.
Inspired by recipes from across the globe, World Flavourites™ gives Canadian chip lovers the chance to bring their favourite international flavours home in a fun and accessible way: on a potato chip!
There’s a new spin for this year’s Lay’s Do Us A Flavour campaign: Lay’s is asking Canadians to vote on 12 iconic international recipes to determine which three of these flavors will make it to Canadian grocery store shelves later this year.
Flavors fall within three categories: Iconic Ingredients, Home Cooked Classics and Street Food. From Indian-inspired Magic Masala to Chinese Hot Pot and Ribs on the Bar-B inspired by far off Australia, Canadians will have plenty of delicious flavours to choose from. The full roster of flavors is:
Iconic Ingredients: Magic Masala, Pico de Gallo, Paprika and Thai Sweet Chili
Home Cooked Classics: Cheese & Onion Chicken & Waffles , Picanha Steak and Spicy Hot Pot
Street Food: Bacon Poutine, Chicken Kebab, Fries with Joppiesaus and Ribs on the Bar-B
“Lay’s is a well-loved global brand and we’re passionate about celebrating cultural diversity and finding innovative ways to incorporate this into our product offerings,” says Susan Irving, Senior Director of Marketing, PepsiCo Canada. “We know that Canadians have incredibly varied tastes and we’re excited to bring them a global flavour experience in an easy and fun way.”
The winning flavor from each category will be added to the Lay’s portfolio in fall 2016 to give Canadians a chance to experience their favourite far-away flavours in the comfort of their home. In addition to getting the chance to try their flavours of choice, voters will have the opportunity to win one of five delicious daily prizes every day during the voting period.













