Nanna Tate Refreshes Tesco-Exclusive Potato Range With Festive Packaging
Branston’s Nanna Tate brand has introduced a seasonal redesign across its fresh and prepared potato products as UK retailers prepare for the peak Christmas trading period. The refreshed range, available exclusively at Tesco, began rolling out in stores on 17 November.
Nanna Tate positions its core line of fresh potatoes as an all-rounder variety suited to a wide spectrum of home-cooking applications, including roast potatoes, jacket potatoes and dauphinoise. Alongside the fresh line, the brand also offers four prepared products: Super Scrumptious Mash, Super Crunch Roasties, Seriously Crispy Chips and Yummy Cheesy Mash Bake.
All five items have been updated with limited-edition festive packaging intended to capture seasonal demand and drive visibility in the run-up to Christmas.
In a statement, the brand said: “Whether it’s roasties for the big day, Super Scrumptious Mash for Boxing Day, or Seriously Crispy Chips for Twixmas, Nanna Tate has you covered.”
