Pringles Celebrates 15 Years of Minecraft TNT Gameplay With a Limited-edition Flavor
Pringles has partnered with Minecraft to bring its consumers a limited-time and incredibly delicious snack in honor of the game’s 15th anniversary.
Introducing Pringles Minecraft Spicy TNT – a fusion of gaming excitement and tongue-tingling bold flavor available nationwide starting in May, while supplies last. This new flavor release comes just one year after Pringles launched its first gamified flavor inspired by Minecraft’s Suspicious Stew. Pringles Spicy TNT brings elements of customers’ favorite game to your mouth with layers of spicy peppers and cheesy goodness.
In Minecraft, TNT is a powerful explosive that is ideal for construction, mining, building, or simply having fun. Pringles has incorporated the same flaming passion into their crisps, allowing fans to incorporate their favorite features of the game into their snacking experience.
“Our new limited edition Spicy TNT flavor is a great showcase of how snacking and gaming come together. Whether you’re an ultimate gamer or tackling your quests IRL, Pringles helps to fuel gaming sessions with the delicious flavor combinations our fans know and love,” Mauricio Jenkins, US marketing lead for Pringles, said.
From now until 7/31/24, fans who purchase any Pringles can or participating Kellanova products can upload their receipts to the website to receive 350 Minecoins for use in the game. Additionally, fans will get the chance to join our Build for Better program, in its third year.
“Design a playground in the game, and one lucky winner’s design will inspire a real-life playground that our partners at Kaboom! will bring to life, as they strive to deliver playspace equity in communities across the U.S. The winner and a guest can join Kellanova, Minecraft, and Kaboom! at the building of the playground. This program supports Kellanova’s Better Day’s Promise, which aims to advance sustainable and equitable access to food and create better days for 4bn people by the end of 2030,” the company’s representatives concluded.
