Snack giant, Pringles, has launched a multigrain variety in a bid to woo the more health conscious consumers.

The popular brand has developed three flavours: Truly Original, Creamy Ranch and Cheesy Cheddar.

Furthermore Pringles has drafted celebrity chef, Tyler Florence, to help launch their charitable campaign, ‘You taste. We Donate’.

Until June 30, consumers can enter the code found on the multigrain products’ packaging at www.pringlesmultigrain.com whereby Pringles will donate $1.

The money, which is capped at $100,000 will go to charity, Share Our Strength, which works to end child hunger in America.

Managing director of the charity, Pat Nicklin, said: “We thank Pringles for their dedication to our initiatives. Share Our Strength’s mission is to make ending childhood hunger in our country a reality. Programs like Pringles Multigrain ‘U Taste. We Donate move us even closer to our goal.”