Side Delights announced a new campaign called “Grown Where it Matters” in a bid to offer a connecting bridge between growers and shoppers. The new push includes a VR video and podcast-based program that invites consumers to step into the field.

The brand will be present at PMA Fresh Summit in Anaheim, California (October 17-19) and during the event will allow visitors to enjoy a preview of VR videos with 3D goggles that can immerse viewers in the world of potato farming.

Locally-grown products are a USD20bn industry, and most industry analysts will agree that there are three significant trends in potatoes in 2019. According to Side Delights, it’s Local, Organic and Knowing Your Farmer. For an expanding segment of consumers, the grower’s story is equally important to the product. What’s more, a growing number of shoppers have taken an increasing interest in growing practices, harvests, packaging, and the role sustainability plays in the production cycle.

“Potatoes taste best when they reflect the true sense of the soil where they are grown,” notes Kathleen Triou, president and CEO of Fresh Solutions Network.

The concept of “Grown Where it Matters” connects the Fresh Solutions Network farms & farmers with their regionally relevant market, deepening the relationship that consumers have with Side Delights potatoes.

Side Delights is a brand of fresh potatoes that is part of the Fresh Solutions Network.  The group works with independent partners, family-owned farms that grow, pack, sell and deliver fresh potatoes across the U.S. and Canada.