Blockchain Traceability Solution for Mousline Puree Now Available
Nestle and Carrefour have partnered up in a bid to offer consumers greater transparency in the food sector. Through what is being touted as the first “Blockchain on a national brand in Europe” shoppers will receive reliable and unfalsifiable information on the supply chain and production of a popular side dish.
Starting this week, Blockchain technology will be applied to the Mousline instant mashed potatoes, which is available in Carrefour stores around France. Having joined the IBM Food Trust platform in 2017, as a founding member for Nestle and last October for Carrefour, the three companies have decided to work on the project together.
The expertise of each party has enabled the trio to implement the project in under 6 months. For example, Carrefour has already applied Blockchain technology on several products in its Carrefour Quality Lines since last year. So for the supermarket giant the Mousline partnership is a continuation of its desire to promote Blockchain in the food arena.
In order to access reliable traceability information on their smartphone including the varieties of potato used, the dates and places of manufacture, information on quality control and more, customers will have to simply scan the QR code on the product’s packaging using their mobile device.
Blockchain technology applied to Mousline instant mashed potato will be used to highlight the expertise of the farmers and employees who apply their know-how and the necessary care on a daily-basis in order to ensure the quality of the product.