Whitepaper: Mashed Potatoes’ Popularity Shows No Sign of Abating
Consumers love mashed potatoes, and they would eat them even more often if they did not have to make them from scratch, recent studies have showed. This is one of the main reasons why the industry surrounding the industrial production of instant mashed potatoes is thriving.
In many instances, instant mashed potato is produced from dehydrated products such as potato flakes, which are obtained using extrusion technology and processed from raw potatoes. For many of the world’s leading operators, for example Lamb Weston, instant mashed potato is part of a range of dehydrated potato products like flakes.
As it appears, more and more processors are now shifting from fresh potatoes to potato flakes, in a bid to simply production processes and, in turn, reduce cost. According to estimates, the instant mashed potato global market is expected to undergo further growth over the next few years, as more people are seeking out convenience foods which include potato flakes as ingredients, especially within some of the world’s emerging economies such as China and India.
Many of the world’s leading suppliers of potato products are present in the mashed potato category. From McCain and Lamb Weston to Aviko and Simplot, the range of choice for mashed potato enthusiasts is a wide one, and it constantly continues to grow. The sector also features smaller players which have a greater specialism in area such as ready-prepared instant mashed potato.
In our second Whitepaper for 2019 we take a look at the ample mashed potato market, which is only expected to see further growth. Some of the key trends which are currently prevailing in the segment are rising interest for ready-to-eat food, flavored taste and widespread demand for organic and natural food. On top of that, mashed potatoes are also gaining popularity because of demand from health conscious customers, as manufacturers are now offering healthy mashed potatoes with low-sodium, low-fat etc.
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