Frito Lay Brings Back BLT Flavor

Lay’s has recently announced it was bringing back its bacon-lettuce-tomato (BLT) flavored potato chips for the first time in three years. The company first released its BLT-flavored chips in April 2012, with a limited-edition flavor returning in 2017 for a while, and then disappeared again until now. Each chip combines the tastes of crispy bacon, lettuce, and a sliver of tomato, being essentially a whole meal in a chip.
“Pairing a delicious sandwich with our tasty Lay’s potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT,” Ram Krishnan, vice president of marketing, Frito-Lay North America, said in a press release at the time.
Although the BLT-flavored chips were previously available on store shelves nationwide, they’re more limited this time around. They’re available at Target, primarily in the southwest region of the US, a Lay’s representative confirmed to Best Products.















