As AVR’s digitization process continues, the manufacturer recently presented its new online machine configurator: My AVR. This online tool allows customers to configure all machines in the AVR range by themselves, including all available options and even the harvesters’ web pitches.

“This configurator is based on the tool that our dealers have been using for a few years now in their personal dealer zone to make quotations. Once the configuration is completed, the dealer receives a PDF with an overview and basic price of the standard machine, and with explanations, photos and prices of the selected options.

As soon as the customer agrees with the quotation, the dealer can place an order via his dealer zone, and all that in just a few clicks,” says Stefaan Dierickx, AVR Sales & Marketing director.

“In terms of customer experience, we really wanted to make the functionalities of this configurator also available to the public. We find it important that a customer gets a fully customized offer, adapted to the needs of his crop, soil and capacity. That is why we do not mention the prices in the public version. The customer can confidently rely on the knowledge, expertise and service of his dealer to guide him.”

The configurator is very detailed. Customers can choose between the five product categories that the potato machinery manufacturer offers: soil cultivators, planting machines, haulm toppers, harvesters and crop handling equipment. For each category, one can choose a machine type (e.g. Puma 4.0 or Spirit 9200 for the harvesters). Then comes choosing a basic machine type and ticking the desired options.

The built-in algorithms automatically ensure that customers can only combine options that can also be combined in reality. The options have a clear description and a photo that can be enlarged, making it easier to configure a machine unassisted.