Frito-Lay introduces the ultimate in-game experience during the FIFA World Cup. Fans have the opportunity to change contentious items like yellow and red cards into things they can support thanks to Snack Cards by turning them into complimentary yellow and red chips.

When a referee issues a yellow card during the USA vs. Iran game starting on November 29, at-home fans can win yellow bags of Lay’s. Additionally, they can win red bags of Doritos if the card is red.

Fans must follow @Lays and @Doritos on Instagram and keep an eye out for the first yellow or red card in specific games to be eligible to win. They can watch any of the following games during the group rounds (additional games will be revealed as the competition progresses), and keep an eye out for brand Instagram stories that will contain links that will allow them to enter to win. Fans must move quickly though, as the gifts are only available while supplies last.

This announcement follows last month’s launch of three limited-edition Lay’s products, featuring FIFA World Cup-inspired flavors: Lay’s Adobadas combines chili, tomato, and lime, embodying the vibrant Latino dish; Lay’s Bacon Wrapped Jalapeño Popper is the perfect combination of a kick of jalapeno and traditional American BBQ; and Lay’s Wavy Carnitas Street Tacos delivers a rich taco-style pork carnitas flavor, bringing the popular Mexican street food to life. Plus, the brand launched the interactive online fan experience, Pass the Ball Challenge, where fans have the chance to win unique prizes and a trip to the FIFA World Cup 2022 final.