March Is Frozen Food Awareness Month in the US
The National Frozen and Refrigerated Foods Association (NFRA) in the US declared March as the Frozen Food Month 33 years ago.
In 2016, NFRA has planned a new approach to promote the 33rd annual National March Frozen Food Month in 2016, which includes multiple resources and activations for the retail frozen aisle – from a partnership with Coupons.com, to exposure through local media stations, to extensive social media engagement to reach consumers.
“NFRA is excited to offer a wide variety of March Frozen Food Month-themed Point-of-Sale materials including specialty items, artwork and photography to be used in local promotions. This year, ordering your POS has been made more efficient with a brand new online ordering site! Browse through all the POS items, add your selections to your cart and check out and pay online in no time at all,” according to NFRA.
For more information on the topic and other frozen food industry news, go to www.frozenfoodeurope.com.
