Dieffenbach’s Snacks continues to round out its leadership team and recently welcomed Jim Biondolillo as the Senior Vice President of Sales and Marketing.

“Jim joined the team in July, bringing decades of CPG experience with him. His career includes time spent with Kraft Foods and Coca-Cola, and he has led sales and marketing efforts for D.F. Stauffer Biscuit Co and Shank’s Extracts. Jim’s wealth of experience in the food and beverage space, including a mix of branded and private label experience make him a great addition to the team, and Dieffenbach’s looks forward to years of continued success under Jim’s guidance,” according to a recent company announcement.

This year, in another daring business move, Dieffenbach’s relaunched its famous flagship line in exciting new packaging. Uglies brand reached the milestone of 25m pounds of potatoes saved in January 2024.