The Little Potato Company Launches Third Annual Holiday Campaign and Sweepstakes
The Little Potato Company has announced the return of its annual “A Little Holiday Happiness Is…” campaign, marking the third consecutive year of the seasonal promotion designed to bring what the company calls “Little Moments of Happiness” to families during the busy holiday period.
Running through early January 2026, the campaign combines in-store activations, digital outreach, and a sweepstakes aimed at easing holiday stress while highlighting the company’s convenience-focused range of ready-to-cook Little Potatoes.
“This campaign has become a beloved annual tradition that our consumers and retail partners look forward to, and we truly love spreading holiday happiness every year,” said Angela Santiago, CEO and co-founder of The Little Potato Company. “As a family-fun business, we know the holiday season can be busy, and time with loved ones matters. Our campaign and sweepstakes aim to make getting dinner on the table during the holiday season easier to create more little moments of happiness for families.”
The campaign offers consumers in both the U.S. and Canada several chances to win grocery prizes. Between now and January 7, 2026, a total of 30 winners—15 from each country—will each receive USD 1,000 (or equivalent) in groceries from a retailer of their choice. Entries can be made online at www.thelittleholidayhappiness.com or in-store by scanning QR codes on promotional materials.
In addition to the sweepstakes, the company’s integrated brand campaign spans all owned and third-party digital channels, supported by PR activities to reach families seeking easy meal solutions throughout the festive period.
The Little Potato Company’s range of pre-washed, ready-to-cook Little Potatoes and Microwave Ready kits remain positioned as a convenient solution for weeknight meals and holiday gatherings. The small, uniform potatoes require no peeling or cutting, allowing families to “spend less time in the kitchen, and more time enjoying mealtimes and the holidays with family,” the company noted.
