Dutch retailer Albert Heijn has introduced a new in-store layout for its potato section, as well as new products, packaging, and information shelf cards, in a bid to promote sales of the vegetable.

The retail group says that Dutch consumers eat potatoes three to four times a week, on average, but are always looking for new ways to prepare and cook them, according to esmmagazine.com.

Albert Heijn’s potatoes are supplied by Nedato and Leo de Kock, who have helped the retailer develop new shelving solutions, products, and modified packaging to make the potatoes more attractive for shoppers.

All of the Albert Heijn potatoes will now be sold in transparent packaging, so that the products can be clearly seen.

The retailer is also expanding the range on offer, with options to buy smaller packages or loose potatoes to prevent food waste. 

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