Hotraco Acquired by Munters AB
Munters AB (SE) and its FoodTech business unit have purchased Hotraco, headquartered in Hegelsom (NL), from Amsterdam-based family office Nedvest (NL).
Hotraco is a prominent provider of premium automation controllers and systems, mostly for the global agricultural technology industry. Furthermore, Hotraco offers crop storage solutions, broadening Munters’ offering within the food supply value chain to a new category.
Munters’ acquisition of Hotraco is another step in its aim to build a digital ecosystem based on data capture platforms and software that promotes more efficient and sustainable agricultural production.
“The acquisition is fully in line with our digital strategy and supports our vision to provide insights driving optimization across the entire value chain to improve yield, sustainability, transparency and animal welfare”, Pia Brantgärde Linder, President of business area FoodTech, mentioned.
Munters is developing a full ecosystem that includes data collection platforms such as controllers, sensors, and IoT, as well as smart supply chain optimization software for AI-driven analytics.
“With an installed base of 45,000 controllers across 50 countries, predominantly in Europe, Hotraco strengthens our European presence. The acquisition expands the amount of data integrated into our data ecosystem around the global food supply chain”, Pia Brantgärde Linder declared.
Hotraco’s ability to improve its commercial success is heavily reliant on obtaining crop storage and horticulture contracts globally. Furthermore, the company’s current size provides unique growth potential by expanding both existing and new sales channels, as well as establishing a dynamic presence in competitive target markets and regions.
“We are very pleased to have found a new owner for Hotraco and strongly believe that Munters is the right fit. The acquisition will provide exciting opportunities for management and the employees of Hotraco, with whom we have had the pleasure to work with over the past years”, Jurriën Duijker, Investment Director of Nedvest, said.
The CEO of Hotraco, Berta Danielsdottir will remain as Managing Director and take a seat in the Business Line Controller Management team.
“The decision to sell to Munters was driven by the owners’ strategic intent to ensure the long- term success of Hotraco. Munters, as a well-respected and established player in our key markets, with a robust network of customers and suppliers, was identified as the ideal partner to support Hotraco’s continued growth and secure its future. I am very much looking forward to continue our journey as part of Munters”, Berta Danielsdottir, Chief Executive Officer of Hotraco, concluded.
