Industry Veteran Soundararadjane S Joins HyFarm as CEO
Soundararadjane S has been appointed CEO of HyFarm by HyFun Foods, which is a big step in their creative path in the frozen food industry.
Soundararadjane’s strategic vision and enthusiasm for sustainable agriculture, along with his over 30 years of experience in the field and his successful spells at Monsanto and ITC (Technico), perfectly complement HyFun Foods’ mission to supply premium food with minimal environmental impact.
“Our appointment of Soundararadjane S as CEO of HyFarm underscores our commitment to driving positive change in the fresh produce industry. His deep understanding of the industry coupled with his strategic foresight will positively contribute to driving HyFarm’s mission to create a sustainable and efficient ecosystem for fresh produce,” Haresh Karamchandani, MD & Group CEO at HyFun Foods, said, cited by medianews.4u.
HyFarm will launch cutting-edge techniques to enhance the value chains for fresh food. Under the direction of Soundararadjane S, it seeks to use partnerships, technology, and sustainability to empower farmers, improve the effectiveness of the supply chain, and deliver premium produce to markets worldwide. HyFarm is revolutionizing the fresh produce industry globally by promoting sustainability and innovation, ultimately leading to greater customer happiness.
The core tenet of HyFun Foods is sustainability. The HyFarm initiative, a program that makes use of regenerative agriculture techniques, is an example of this dedication. By emphasizing water conservation, reducing fertilizer use, and promoting healthy soil, these techniques help to ensure a more sustainable farming industry in the future.
“Sustainability isn’t just a buzzword at HyFun. By implementing these regenerative methods, we contribute to a brighter future for farming and a more sustainable food supply chain as a whole,” Soundararadjane added.
With 30,000 farmers under its belt by 2030, HyFarm is the perfect example of HyFun Foods’ constant dedication to utilizing India’s abundant fresh products and developing a backward integrated business strategy. HyFun Foods’ success is greatly attributed to its fresh produce, and with this project, they hope to further solidify their dedication to obtaining premium fresh food while empowering farmers and advancing sustainable agriculture.
Soundararadjane intends to connect HyFarm with important stakeholders, such as farmers, processors, and foreign markets, by utilizing his vast network.
“We’re a platform for collaboration. We actively seek partners who share our vision for a sustainable and thriving fresh produce industry,” he concluded.
