A recent press release states that PotatoNext, the new Dutch potato cooperative, has joined Europatat.

PotatoNext is the biggest consumer potato cooperative in the Netherlands, with about 200 ware producers farming 3,200 hectares of potatoes. The new business packages and sells 160,000 tons of potatoes a year. Of this, about 60% is sold outside and the remaining 40% is sold domestically in the Netherlands.

“The leadership of the cooperative is helmed by CEO Jan Bijleveld and CCO Mariska Werring. In recent years, they jointly managed Leo de Kock BV, the potato packaging company based in Purmerend under Agrico. This entity merged into PotatoNext, as Agrico and Nedato directed their table potato growers toward the new independent cooperative. Therefore, PotatoNext emerged from the table potato activities of Agrico and Nedato,” according to the Europatat announcement.

Europatat was established in 1952 and was one of the first European organizations in the agriculture wholesale trade. Initially set up by national organizations to protect the interests of the wholesale potato merchants, its membership is now open to individual companies active in the potato trade.

In the 70th anniversary of Europatat, the association has approved a new ambitious strategy for the period 2022-2025. This strategic plan describes a new vision and mission for Europatat, as well as the key fields of action and priorities. The new strategy will serve as the guideline for the association to serve the interests of the sector in the short-to-medium term and to achieve progress in all of its major objectives.