Fruit Logistica recently announced it has changed the dates of the trade show, which will now take place between May 18 – 20, 2021 in Berlin as a Special Edition event. With the headline “Meet onsite. Connect online” the adapted concept focuses on business meetings and turn-key exhibition packages to maximize exhibitors’ flexibility and business opportunities.

“COVID-19 confronts us with challenges none of us can eliminate. So we’ve asked ourselves what do our clients need and what are the factors that we can control for them,” explains Madlen Miserius, senior product manager at Fruit Logistica. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities. This is the guiding principle of Fruit Logistica Special Edition 2021 in Berlin.”

According to the organizers, with the event to be held in May it is more likely that a higher number of buyers from many parts of the world will be able to attend – further increasing business opportunities. Digital elements, including meeting functions and broadcasting of the conference program, will provide additional solutions to participate and engage. As stated in a press release, the adapted concept based on turn-key exhibition packages fundamentally reduces investment and lead time for exhibitors. They can choose a package for three pre-defined stand sizes.

“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius comments. “While Fruit Logistica Special Edition 2021 builds on a clearly reduced total space, it offers the opportunity for a maximum number of registered companies to showcase products onsite. The new format lowers the investment of our customers, allows time for decisions and also reduces the number of staff needed to be on their booth in Berlin. In other words, we provide a simple way to participate and give the industry much needed opportunities to meet buyers face-to-face.”