The world’s largest fresh produce trade fair – Fruit Logistica 2023 – reiterates its support for data-driven supply chains, artificial intelligence, robotic automation, smart agriculture, and other innovative systems that open up new commercial prospects.

New technologies that have the potential to transform the business are waiting to be uncovered at Fruit Logistica in Berlin from February 8 to 10, 2023.

“Fruit and veg suppliers across the world are under enormous pressure to cut costs and reduce their environmental impact. Digital technologies on display at Fruit Logistica offer them a chance to make their production and their supply chains more efficient and more sustainable,” Kai Mangelberger, director of Fruit Logistica mentioned.

In Hall 3.1, innovative companies will present a range of digital solutions in the Smart Agri area, which made its debut at last year’s Fruit Logistica. These include AI-enabled robotic harvesters (IAV), precision spray drones (ABZ Innovation), advanced watering concepts (Irriot and Topraq), and autonomous field vehicles (Ant Robotics).

And on 10 February, under the theme Disrupt Agriculture, Fruit Logistica’s fourth Start-up Day turns Hall 2.1 into a networking hub for groundbreaking innovations. 20 of the most innovative tech start-ups from around the world will show their products, projects, and ideas in the Start-up Area. Hall 2.1 is also home to the Start-up Stage, where start-ups and smart agri companies will present their forward-looking business ideas, technologies, and visions for the future on the third day of the show.

Among the technologies on display will be AI-powered platforms that can help predict shelf-life (Freshsens), warn of food safety risks (iComplai), and promote collaboration across supply chains (Obortech). In addition, companies such as 7Sense Agritech, Bluetentacles, and Smart Watering Solutions will present intelligent irrigation technologies, each with the potential to reduce water and energy consumption dramatically.

More information about the Fruit Logistica 2023 Smart Agri area, Start-up Day, and Start-up Stage as well as profiles of all start-ups and exhibitors, can be found at Fruit Logistica Online as well as on the website of Fruit Logistica 2023.

Fruit Logistica is the leading trade show for the global fresh produce business, and represents the entire value-added chain for the fresh produce industry from producer to point of sale. More than 3,300 exhibitors from 91 countries presented their products, services, and technical solutions at Fruit Logistica 2020. Around 73,000 vendors and trade visitors from 135 countries took part in the event. The next Fruit Logistica will be held in Berlin from 8 to 10 February 2023.

Berlin has been a trade fair destination for 200 years and has been one of the most important such hubs for many decades. Messe Berlin – the state’s trade fair company – conceives, markets, and organizes hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.