Iconic French fries producer McCain has introduced Masala Fries at the Hosts 2010 event in Mumbai.

McCain Foods India, a subsidiary of McCain Foods Canada, chose India’s first large-scale trade show to unveil the new flavour.

The fries are made by coating the brand’s SuperCrisp French Fries with the well-known Indian spicy seasoning.

McCain commented that the product is ideal for fast food, restaurant and catering use because they have an excellent hold time and are cost effective.

The fries join a number of products launched by McCain aimed specifically at the Indian market.

Aloo Tikki, Tandoori Vege Nuggets and Vege Burgers are already popular McCain products bought by Indian consumers.