Burts Launches Limited-edition Potato Chips Packs to Celebrate 200 Years of the RNLI
Award-winning snack company Burts is launching limited-edition RNLI pack takeovers in July and August of 2024 exclusively as part of the Royal National Lifeboat Institution’s (RNLI) 200th anniversary celebrations. The two most popular Burts potato chip flavors – Lightly Sea Salted and Sea Salt & Malt Vinegar – will have exclusive pack graphics, which showcase RNLI heroes.
“Since the partnership began in 2021, Burts have raised GBP220,000 for the charity, sharing vital water safety messages and highlighting the importance of the RNLI’s work for locals and thousands of visitors to Devon every year. The new limited-edition packs will continue Burts support for the incredible lifesaving work of the RNLI,” according to a recent press release.
The potato chips packs will be available from independent shops, cafes, delis, and pubs, as well as retailers Tesco, Asda, Morrisons, and Co-op regionally whilst stock lasts at GBP1.20 RRP 40g pack and GBP2.25 RRP 150g pack. The limited-edition RNLI packs will help the charity to share its vital ‘Float To Live’ messaging and with a QR code on the back of the packs, will help to increase donations.
“We’re very proud of our ongoing partnership with the RNLI. It’s a charity that’s close to our hearts, as well as those of our local community. We are thrilled to be able to contribute and be part of the RNLI’s 200th-anniversary celebrations by creating these new limited-edition designed packs and raising further awareness of the amazing work they do. What’s so special about these packs is that they feature some of our RNLI legends that we’ve been able to build relationships with and see first-hand the incredible work the volunteers do,” Claire Wade, Head of Burts sales, said.
The RNLI has saved over 144,000 lives since its formation 200 years ago which demonstrates the crucial work that the charity performs each day. The charity is made up of trustworthy, courageous individuals, making the waters around not only Devon but the whole of the UK and Ireland a safer place.
“We are delighted to continue our relationship with Burts and grateful for their ongoing support. The new limited-edition packs are a great way to recognize our 200th birthday and highlight the important work RNLI lifesavers do keeping people safe in and around the water,” Anna Jones, RNLI Partnerships Manager, concluded.
