‘Green Giant’ Launches the ‘Crispy Smashed Potatoes’ Frozen Vegetable-forward Options

Recently, ‘Green Giant’ announced the launch of twelve new frozen vegetable-forward options, three of them being entirely new. Among the offerings are the ‘Crispy Smashed Potatoes.’
The ‘Green Giant’ brand is launching two frozen versions of Crispy Smashed Potatoes: Original (Sea Salt & Black Pepper) and Garlic Parmesan, capitalizing on the viral trend of smashed veggies. Until recently, preparing these potato side dishes involved a lot of washing, peeling, and chopping. However, Green Giant Crispy Smashed Potatoes are air fryer-friendly, expertly seasoned, and ready in only a few minutes.
“Crispy Smashed Potatoes […]offer fun twists to classic favorites, while remaining a convenient, and affordable option that doesn’t sacrifice taste. In addition to these new frozen veggie products, we’ll be expanding the Green Giant Restaurant Style line. We’ve seen great success with our Restaurant Style sides because consumers love incorporating high-quality veggies into their meals without having to leave home, so we are delighted to provide even more delicious options,” Kristen Thompson, President of Frozen & Vegetables and Senior Vice President of B&G Foods, mentioned.
Expanding on the popularity of the restaurant-inspired line, the ‘Green Giant’ brand is adding four new flavorful varieties to its Restaurant Style Roasting Veggies and Veggies & Rice lines, including Broccoli & Roasted Red Potatoes with Cheddar Seasoning, Tri-Colored Potatoes with Steakhouse Butter Seasoning, Broccoli Pilaf with Garlic Parmesan Seasoning and Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce.
All twelve delicious new products can be found in the frozen food aisle in September with greater U.S. distribution in the fall.















