Kettle Chips Unveiled an On-pack Campaign in Collaboration with Virgin Experiences
Kettle Chips has unveiled a thrilling on-pack campaign in collaboration with Virgin Experiences. In keeping with Kettle Chips’ commitment to provide customers with more than just a snack—through this agreement, customers will receive 20% off Virgin Experience purchases with every box in addition to the hourly opportunity to win vouchers.
Through their relationship with Kettle Chips, customers who enjoy novelty and adventure will be able to partake in a variety of events, such as shark swimming, morning hot air balloon flights, overnight spa stays, and afternoon tea in the Shard.
Starting in mid-April, Kettle Chips in the following flavors – Lightly Salted, Sea Salt & Balsamic Vinegar of Modena, Mature Cheddar & Red Onion, Sea Salt & Crushed Black Peppercorns, and Sweet Chilli & Sour Cream – will be available in sharing, single, and multipack bags as part of an on-pack promotion.
“Partnering with a like-minded premium brand like Virgin Experiences was a no-brainer for us here at Kettle. Our shared ethos of quality and adventure allows us to work together to offer our loyal customers a broad range of exciting experiences,” a spokesperson at Kettle said.
The on-pack advertising of Kettle Chips will be bolstered by a broader marketing effort that involves extensive use of social media, shopper marketing, and sampling.
