Lay’s China Unveils New Range of Unique Chip Flavors
Lay’s has upped its localized snack offering with a new range of Chinese chip flavors. According to thebeijinger.com, they’ve also collaborated with a few recognizable local brands to give weight to the unusual flavor lineup.
For example, the new offerings include salted duck egg and roast pork zongzi from Wu Fang Zhai, marinated duck neck from Zhou Hei Ya, Beijing duck from what is seemingly an endorsement from the Beijing tourism administration, and the strangest of the lot, crisps the flavor of White Rabbit candy.
Since Lay’s expansion to China in 1994, the US Pepsi-Co-owned company has quickly dominated/saturated the chips market with flavors that vary in their level of experimentation. And like many other multinationals that go abroad, the success and acceptance of Lay’s have stemmed from its carefully planned localization business strategy, adapting to the tastes of different cultures and enticing consumers to eat their chips through familiar but unique seasonings.
Not only has Lay’s addressed the tastes of Chinese consumers as a whole, but they consider regional variations as well. For example, in China’s fiery Sichuan province and surrounding areas, you can find packets of numbing and spicy hotpot chips, while Beijingers can now experiment the Peking duck variety.