Mondelēz International is responding to consumer demand for more wholesome savory snack options with its first new snack brand launch in over a decade. Entitled GOOD THiNS, the new range will also include a potato-based snack version.

GOOD THiNS offers wholesome snacks in different varieties, starting with natural ingredients, baked thin and crispy. According to the recipe, the brand starts with real ingredients. such as potatoes, wheat and rice, combines them with enticing flavors, like garlic, spinach and sweet potato, and bakes each piece thin and crispy without the addition of any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.

GOOD THiNS will be available in eight varieties at launch, including the potato-based one, which, according to the manufacturer, contains 60% less fat than the leading regular fried potato chip.

“At Mondelēz International, what’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavor preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” said Danielle Brown, Marketing Director for GOOD THiNS at Mondelēz International. “Best of all, it’s a snack that you can feel good about.”

“The name ‘GOOD THiNS’ pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture,” said Brown. “GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation.”