Rubio Snacks has unveiled a new line of potato chips under the Pijo brand. The new arrivals feature a strong Spanish character and bring innovation in terms of flavors, marketing, as well as packaging.

Pijo is a brand from the Murcia region in Spain, which has emerged in partnership with Rubio Snacks – a leading company in the sector, with more than 50 years of activity.

The firm is selling the new potato chips in several flavors including Lemon and Pepper, Classic, Chicken & Paprika, Black Olives, Garlic and Mojo sauce. The snack bags feature images depicting authentic Murcian characters, such as the beautiful and young Andalusian ‘Lola’ who appears on the Black Olives variety.

The new products are offered in bags between 40 to 700g formats, meant to ensure the quality of the snack throughout its expiration.

The production of Rubio Snacks and Pijo is said to exceed 6,000 tons per year and their new factory in Bullas has a workforce of 70 professionals, who work to incorporate innovation into the production, while maintaining the artisan tradition. The company ship to clients like Mercadona, Consum, Carrefour or El Corte Ingles in Spain, while also exporting to 25 countries in Europe and Asia.