Nestlé-owned frozen pizza brand TOMBSTONE® launches first-of-its-kind French Fry Style Crust Pizza in the U.S. retail market, leveraging potato innovation to target late-night and convenience-driven consumers.

Frozen pizza brand TOMBSTONE®, part of the Nestlé USA portfolio, has announced a major addition to its product line: a new French Fry Style Crust Pizza featuring a potato-based base. The new crust format marks the brand’s first foray into alternative bases made with potatoes and comes in two bold flavors—Loaded Bacon Cheddar and Chili Cheese—aiming to merge two iconic bar foods in a single product.

Officially launching this July across select retailers, including Walmart, the product is being positioned as a high-impact innovation in the frozen aisle, priced at a suggested retail of USD 6.49. According to TOMBSTONE®, the release is timed to align with summer snacking trends and the July 11 National French Fry Day promotion, during which consumers can enter to win free samples via the company’s sweepstakes campaign.

The brand’s decision to develop a potato-based crust reflects a growing interest in hybrid and alternative bases that deliver both gluten-free attributes and indulgent taste profiles. “This potato-powered crust brings crispy, cheesy, golden goodness to every bite – built to fuel your hunger pangs and late-night adventures,” TOMBSTONE® said in a release, describing the crust as “pizza-fry’d” and “baked to crispy perfection.”

The move follows a broader trend among frozen food manufacturers seeking to capitalize on comfort-food nostalgia while responding to evolving consumer expectations for convenience and novelty. In this case, TOMBSTONE® plays on its own identity as a brand “born in a bar,” targeting fans of casual, bar-style snacks with indulgent profiles.

Both new SKUs combine the potato crust with hearty toppings:

• Loaded Bacon Cheddar features a potato crust layered with cheddar cheese sauce, mozzarella and cheddar cheeses, and a blend of bacon and pork belly.

• Chili Cheese incorporates hamburger chili cheese sauce, red onion, parsley, and mozzarella-cheddar topping.

Terry Klein, Brand Manager for TOMBSTONE®, positioned the launch as a bold, consumer-driven play. “We wear our born-in-a-bar heritage with pride – it’s not just where we started, it’s who we are,” said Klein. “Our fans aren’t asking for ordinary, and we’re not here to play it safe. This new crust is a bold spin on two iconic bar foods – pizza and fries – fueled by what we’re hearing from fans and what’s trending in culture. It’s unexpected and unmistakably Tombstone.”

The innovation is not only aimed at end-consumers but may be closely watched by industry stakeholders across the frozen foods and potato-processing sectors. By showcasing a new application for potato-based formulations in a high-volume retail setting, TOMBSTONE® reinforces the material versatility of processed potato inputs in both gluten-free and indulgent formats.

The product will be available nationwide starting in July, and its performance may serve as an indicator of consumer appetite for snack hybrids that stretch the traditional pizza category into adjacent comfort food territory.