US: Tapatío and Chipoys Unite to Launch Spicy Potato Chips Nationwide
Tapatío Foods has joined forces with Chipoys to launch a line of Mexican-style potato chips flavored with Tapatío’s signature Salsa Picante hot sauce. The collaboration, brokered by Tapatío’s exclusive licensing agency, Brand Central, aims to merge authentic heat with the growing appetite for culturally inspired snacks in the U.S. market.
The Chipoys x Tapatío Salsa Picante Potato Chips combine the recognizable tang and spice of Tapatío with Chipoys’ signature crunch, delivering what both companies describe as an authentic, cross-generational flavor experience. The product will debut in independent convenience stores nationwide and will also be showcased at the NACS Show in Chicago from October 15–17, one of the leading trade events for the convenience and fuel retailing sectors.
“This partnership is about giving fans a new way to enjoy the bold heat they already love,” said James Lindsay, CEO and Partner at Chipoys.
“Tapatío has always been about bringing people together through flavor,” added Roche McCoy, Director of Licensing Operations at Tapatío Foods. “Partnering with Chipoys allows us to extend that tradition into the snacking aisle with an exciting, authentic product we know our fans will love.”
Ross Misher, CEO of Brand Central, which brokered the collaboration, said the initiative illustrates the strategic potential of brand licensing: “It’s a perfect example of how licensing can expand iconic brands into new categories and bring even more value to their fans.”
