Walkers Unveils Limited-edition Festive Potato Chips
A new limited-edition festive taste has been added to PepsiCo’s Walkers brand’s Sensations line.
Along with the reintroduction of Sensations King Prawn & Marie Sauce flavor, the new variety, Sensations Honey Glazed Roast Ham taste, will be available in supermarkets throughout the U.K.
The goal of creating the new Honey Glazed Roast Ham potato chips was to give customers a high-quality, non-HFSS snack.
“With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to drive their savory snacking sales. During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavors.”
“Our festive reskins will support retailers in offering consumers’ familiar, much-loved snacking favorites with a festive look and feel, while also introducing premium seasonal flavors through our new Sensations Honey Glazed Roast Ham flavor and the return of the much-loved Sensations King Prawn & Marie Sauce flavor. These limited-edition options are set to meet the demand for bold and exciting festive treats, ensuring there’s something special for everyone this Christmas,” Wayne Newton, senior marketing director at Walkers, said, according to British media.
The limited-edition Sensations are available to purchase now in 150g sharing formats, with an RRP of GBP2.50.
