McCain Foods has introduced two new South Asian-inspired products to Canadian consumers, unveiling McCain Masala Fries and Chili Garlic Potato Bites as part of its Flavours of the World portfolio. To mark the occasion, the company premiered a Bollywood-style short film titled Masala Movie, produced in collaboration with Indian filmmakers and artists.

Filmed entirely in Mumbai, the Masala Movie celebrates the vibrancy of South Asian cuisine and cinema. Directed by Nitin Menon, the production features choreography by Longinus Fernandes—best known for his work on Slumdog Millionaire—and costumes by Bollywood designer Maxima Basu. The film’s storyline unfolds through a chance encounter between two market vendors, symbolising the blend of flavours and cultures that inspired the new products.

McCain’s latest additions aim to bring international flavour profiles to Canadian households. “As a global leader in prepared potato products, McCain knows that fries have a unique way of bringing people together. We’re extending this connection across cultures to bring more globally inspired flavours to all Canadians,” said Matt Kohler, Managing Director, Canada Retail, McCain Foods.

Both products are based on popular recipes from McCain’s Indian portfolio. The Masala Fries feature straight-cut fries coated with a spice blend including chili, onion, garlic, and fenugreek, while the Chili Garlic Potato Bites offer diced potatoes with a crisp golden crust seasoned with chili and garlic. They can be prepared in an air fryer or oven.

According to Aditya Krishna, Director of Sales and Marketing at McCain India, “Through extensive research and development, product sourcing, and taste tests, the McCain Canada team was able to capture the flavours found in our popular South Asian products. Whether you’re in Canada or India, McCain Masala Fries and Chili Garlic Potato Bites will deliver the same, bold flavours.”

The collaboration between McCain’s Canadian and Indian divisions marks the start of a broader initiative to introduce globally inspired products under the Flavours of the World line. The new Masala Fries and Chili Garlic Potato Bites are now available at major retailers across Canada.