Ruffles and ‘Fast X,’ the tenth film in Universal Pictures’ blockbuster Fast & Furious Saga, have teamed up to promote distinctive style, confident swagger, and inventive flavor.

Special-edition Ruffles potato chip bags depicting ‘Fast X’ street racing vehicles will give fans the chance to win monthly Fandango Movie Tickets and film merchandise, with one lucky winner receiving a 2023 Dodge Charger R/T as the grand prize. ‘Fast X’ hits cinemas on May 19, 2023.

Ruffles, a company known for its characteristic ridges on its chips, is on a mission to empower fans to proudly claim what makes them unique – their “ridges.” The characters’ wheels are the personification of these ridges in The Fast Saga since each vehicle is meticulously picked and tailored to suit the driver’s distinctiveness and renowned personality.

“Ruffles is all about having confidence in your ridges – everything that makes you who you are. The Fast Saga has long symbolized that same pride in individuality, so we knew Ruffles snackers would be excited to experience Fast X with us beyond the big screen,” Stacy Taffet, senior vice president of marketing, at Frito-Lay North America, said.

The ‘Fast X’ rides are on specially marked bags of Ruffles potato chips, including Ruffles Honey Habanero, a new flavor with a sweet and spicy kick, as well as Ruffles Original, Ruffles Cheddar & Sour Cream, Ruffles Jalapeno Ranch, Ruffles Flamin’ Hot, Ruffles Sour Cream & Onion, and Ruffles Lime & Jalapeno. before purchasing a specially marked Fast X Ruffles chip bag, discovering the Combined Code, and registering at www.rufflesfastx.com before June 24, Ruffles fans may win weekly prize packs.